Week 2 Summary
Goal: Where Week 1 built authority through education, Week 2 builds urgency and relatability through pain-point agitation — naming the specific operational problems FinTech founders feel every day, then positioning Vod as someone who has lived inside the fix. Every post ends with an opening for conversation, not a hard sell.
Strategic shift from Week 1: Week 1 = "here's what I learned in 10 years." Week 2 = "here's the exact problem you're probably having right now — and what it's costing you." This is the difference between building an audience and generating replies. Problem-first content converts because the reader sees themselves in it immediately.